Executive AI Provocations & Strategic Futures
Designing how AI strategy is understood and communicated
At the executive level, AI strategy becomes a public commitment. This work focuses on shaping how Intuit defines, communicates, and stands behind its AI direction across moments where credibility matters most, including executive offsites, investor communications, and market-facing narratives.
I operate at the intersection of strategy, design, and storytelling to ensure AI ambition is translated into clear, defensible positions leaders can commit to publicly. The outcome is not speculation, but alignment: making sure what Intuit says about AI matches what it can responsibly build and invest in.
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Enable executive leadership to make confident, responsible AI commitments by turning strategy into concrete, testable narratives and prototypes.
This work focuses on:
Turning abstract AI strategy into concrete product narratives
Surfacing real tradeoffs around trust, readiness, and responsibility
Aligning leadership on what AI capabilities are viable now versus later
These artifacts are intentionally designed to be presented, debated, and pressure-tested at the highest levels of the company. I work closely with product, engineering, research, and executive stakeholders to ensure narratives reflect real system constraints, not aspirational marketing.
Goal
I lead design for executive-facing AI narratives and prototypes that shape how Intuit defines and communicates its AI strategy. This work combines interaction design with strategic storytelling, directly influencing roadmap decisions and external messaging.
Two efforts anchor this work:
CTO Offsite: I designed and prototyped AI demos used at the CTO Offsite to make future interaction models were concrete and debatable. These prototypes help leadership evaluate feasibility, risk, and sequencing before committing to long-term investments.
Investor Day:
I led design for AI product narratives presented to investors, including Avatar Video Studio as a future-facing capability. This work translates complex AI systems into credible, defensible stories that leadership can stand behind publicly, shaping how Intuit communicates long-term AI value. View Investor Day demo here.
In parallel, I drive Futures provocations that shape what the team explores next and what advances into downstream roadmaps across other business units. These explorations clarify constraints, test viability, and determine which AI concepts progress toward productization versus being intentionally deprioritized.
Across this work, I own both interaction design and narrative framing, ensuring future AI capabilities are grounded in reality and aligned from early exploration through executive commitment.
The Work
At the executive level, AI decisions are public commitments, not just technical or design choices. This work directly influences how Intuit frames its AI strategy internally, sequences investments across AI products, and communicates future capabilities to investors and the broader market.