Leading system-level design for social expression and trust, shaping interaction norms and platform direction at global scale.
Status
Product strategy, visual craft, and trust-preserving social systems
Leading design and strategy for Status, the world’s largest stories product used by 1.5B+ people globally. Redefining core social mechanics across expression, relevance, feedback, and trust to set a durable direction for non-performative intimacy at scale. Below are select projects I executed.
Private Mentions
Led design of Private Mentions to improve relevance and signaling in Status, helping people share updates with specific friends and family. Defined privacy-preserving interaction patterns and uncovered mimicry as key driver of expression.
Engadget →
Status Likes
Led the design of Status Likes as a lightweight feedback system that reduced poster isolation without increasing social pressure. Defined interaction and visibility rules that supported non-performative expression and preserved WhatsApp’s private-by-default norms.
Status Strategy
Led the multi-year strategy for Status, defining how the system evolves from foundational stability to richer expression and interaction. Set a long-term direction with AI as a guiding constraint, grounding future capabilities in trust, privacy, and human-centered social norms.
US Growth
Activation and network formation grounded in trust and agency
Leading design and strategy on US Growth, defining a multi-year approach to activation and network formation grounded in trust, agency, and meaningful connection. Select projects below.
Invites
Led design of the Invites system powering WhatsApp’s US network formation, closing the loop between invitation, acceptance, and first conversation. Designed flows that turned invites into immediate connection, accelerating engagement and compounding network effects. This system was a key driver of WhatsApp’s US growth to 100M users.
Fortune →
Engadget →
Complex →
About (2.0)
Led redesign of Text Status to make presence and availability legible, helping new users understand who’s active on WhatsApp and reduce activation friction. Defined a lightweight expression surface to lower anxiety around messaging and made contact graph feel real at first use.