Lyft
Leading interaction and visual design for commerce experiences in Cash App, translating complex payment and partner systems into fast, intuitive consumer flows. Select works below:
Comms Platform
Led design for Lyft’s Rider Communication Platform, defining a cross-organizational system for rider messaging. Established content guidelines, interaction patterns, and scalable components used across the Rider app, aligning product, ML, and design systems to deliver timely, relevant communication without overwhelming users.
Driver Personalities
Led design for Driver Personalities, integrating brand voice into the Rider and Driver apps to strengthen connection and hospitality. Partnered with UX Research to shape an inclusive experience through visual and interaction design that humanized drivers across surfaces.